“The joy of crafting education for everyone. ”—A Renewed Purpose: Shifting Education from “passive” to "creative" learningBOX
10th Anniversary of the “learningBOX” e-Learning System: With a Commitment to Democratizing Course Development, the Company Establishes New Purpose, Dream, and Beliefs
learningBOX, Inc. will celebrate the 10th anniversary of the launch of its e-learning system, “learningBOX,” in September 2026.
Launched in 2016 in Tatsuno City, Hyogo Prefecture, “learningBOX” was developed with the goal of creating “an environment where anyone can easily create and distribute educational materials.” It is currently used by more than 1 million registered users and over 1,900 companies (cumulative number of companies using the service as of the end of April 2026), including businesses, educational institutions, and local governments.
To mark our 10th anniversary, we have revamped our corporate philosophy framework and established a new set of Purpose, Dream, and Beliefs. Our new Purpose is “The joy of crafting education for everyone.” Aiming to realize a society where those who teach, nurture, and support learning can create education more freely and creatively, we are taking a new step forward toward the next decade.
Background of the Revamp: Why Change the Language Now?
The environment surrounding education is undergoing significant changes, including a declining birthrate, population decline, diversification of learning, and growing demand for reskilling. At the same time, the burden and challenges faced by those “shaping education”—such as school teachers, corporate training managers, and community members who support learning—are increasing year by year.
Until now, we have focused on lowering the barriers to education by providing “affordable and easy-to-use systems.” However, over the past 10 years of working alongside our users, we’ve come to realize something.
It means that “education is not just about receiving; it is in the process of creating it that the greatest driving force for changing people, organizations, and the future lies.” When someone wishes for another’s growth and creates educational materials through trial and error, that creative joy should not be reserved for a select few experts—it should be shared by everyone. It is with this belief in mind that we have established our new purpose.
Our Dreams and Unwavering Beliefs
To realize our new purpose, we will move forward guided by the following “Dream” and “Beliefs.” The “Dream” represents the future we wish to achieve, while the “Beliefs” serve as our guiding principles for moving toward that future.
In addition, our tagline, “Open Up Your Future,” embodies our desire to support each and every individual in carving out their own future through learning.
Message from the CEO: The Vision Behind Our Purpose
When we launched “learningBOX” in September 2016, we had nothing to show for it. But now, we see countless “creators” who are using our system to help shape someone’s future. This rebranding is more than just a change in name. It is a declaration of our resolve to continue creating sincere products—and to take the greatest joy in the challenge—so that everyone can experience the “joy of creating education.”
The phrase “Open Up Your Future,” which is at the heart of our new tagline, is a message to our users—and to ourselves. For the next 10 years and beyond, learningBOX will continue to evolve, driven by our determination to shape the future of education.
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