LearningBOX, Inc. recently conducted a survey of training personnel regarding "education and training by industry.
In this issue, we will publish the results for the retail industry.

Survey Results Topics

The most common difficulty in creating questions for the training was "Assembling the training content.
About 30% of training managers in the retail industry feel that "implementing a training system" is a challenge.

<Survey Summary
1. survey method: web-based questionnaire using monitors from General Research Corporation
2. survey target: retail industry training managers among General Research's registered monitors
3. number of valid responses: 201
4. survey dates: September 15, 2022 (Thursday) to September 20, 2022 (Tuesday)

The most common difficulty in creating questions for training was "assembling training content.

A survey of 201 retail industry training professionals was conducted.

Nearly 90% of the respondents answered "in-house training (88.6%)" as the training format.

Some excerpts of the content are

The company's work efficiency and customer service. Then, about the company's profit generation (20s / Saitama)
The content should be usable in practice (40s / Kanagawa Prefecture).
Compliance (40s / Kagawa)
How to deal with customers, handling complaints, etc. (40s/Tokyo)

The training seems to focus on the following points.

Furthermore, about 60% (57.2%) of the respondents change the content of their training every year, and while more than 80% (81.1%) said that it should be changed every year, about 40% (42.8%) have not been able to do so.

When asked about the difficulties they face in preparing questions for training, the most common response was "Assembling training content (37.3%)," followed by "Devising training content (35.3%)" and "Setting a schedule within a limited training period (29.9%).

They found it particularly difficult to assemble and initiate training content.
It is necessary to learn about customer service in the training, and the emphasis seems to be on making the training content usable in practice.

Nearly 30% of retail industry training managers feel that implementing a training system is a challenge.

As for issues they are facing regarding employee education and training, the most common response was "introduction of a training system (31.3%)," followed by "enhanced teaching materials and training programs (28.9%)" and "fixed-point progress observation (28.4%).

Specifically.

The field is not very understanding because they don't want to devote personnel (40s / Nagano).
I think it is necessary to have advice from people in other industries because times are changing. I feel the need to update the content (50s/Tokyo).
・Identification of progress in practice following training (50s / Hyogo Prefecture)
Gap between training contents and reality (50s / Chiba)

They feel that they are facing challenges in this regard.

Finally, we asked about specific things they do to make education and training meaningful.

Incorporate concrete examples that are relevant to actual business operations (40s / Chiba Prefecture)
On-site as much as possible (50s / Saitama)
We have outside lecturers come to our office and we have people from the field as lecturers. It is good because it highlights future issues (50s/Tokyo)
I put videos on the Internet so that I can take the course anytime, anywhere (50s / Fukuoka Prefecture).

The respondents answered that they were not sure.

Although they wanted the training to develop the ability to respond immediately after the training to practical work in the field, they were facing challenges in the content of the training and in the implementation of a system to make the training more meaningful.

Summary] The retail industry is facing a gap between practice and training. Training that is in line with on-the-job practice is needed.

We found that nearly 90% of education and training in the retail industry is conducted in-house.
While more than 80% of the respondents believe that the content of annual training should be changed, about 40% said that they have not been able to change it.

One of the challenges in training was the implementation of a training system.
The training system would also allow the company to focus on on-site training and measuring the effectiveness of training.

However, we could see that there were various issues in the background, such as internal coordination for the introduction of the system and what kind of system to choose if it is to be introduced.